US MEGA BRAND PHYSICIANS FORMULA TO LAUNCH IN IRELAND
He was an eminent allergist. She had sensitive skin. When Dr. Frank Crandall developed a unique line of cosmetics for his wife he changed the face of cosmetics forever. Founded in 1937, Physicians Formula has remained loyal in its pledge to create and manufacture high quality, hypoallergenic cosmetic and skincare products.
Established over 20 years, renowned distributors EuroSales International have secured the distribution for this mega brand fresh off the success of their recent roll out of Wet n Wild to the Irish market. Physicians Formula is finally arriving to Irish shores and pharmacies nationwide as of June 2014 and is yet another coupe for the health and beauty distribution giant as they have also secured new collections from NYX, Sleek and skincare luxe range Minus 417 and their diffusion range See See!
Physicians Formula is committed to creating new and innovative products that meet specific needs while meeting the uncompromising standards of the cosmetics industry in Ireland today. The brand consistently injects the fun and glamour into its broad range of cosmetics that allows women to both look and feel beautiful. With over fifty new products developed each year it is no wonder Physicians Formula is America’s number 1 bronzer brand, face powder brand, mineral brand, kit brand and natural and organic brand.
One of the hero products in the line is the Magic Mosaic Bronzer used to highlight, contour and even out skin tone. Equally popular is the Organic Wear Natural Lash Boosting Mascara which has been formulated to enhance the appearance of lash length, thickness and volume for a dramatically instant lift. Physicians Formula has made headlines internationally with their organic wear collection. Think of this, you eat organic produce and wouldn’t dream of bringing a glass of antibiotic-filled milk to your lips. But here’s a question you might not have taken into account: Is your face really organic? In recent years a number of natural skincare lines have cropped up attempting to convince consumers that they should treat their faces with the same concern for organics as they do with the rest of their body. It’s obvious that consumers demand for organic beauty is changing the face of the cosmetics industry. As many organic companies claim, their skincare products aren’t necessarily pesticide or chemical free despite what the name suggests. ‘Organic’ simply means a product was made with ‘organic material’ like plants and minerals. Unlike these companies Physicians Formula strives to provide their consumers with products infused with vitamins and mineral extracts to nourish and condition the skin and remain hypo-allergenic and paraben and pesticide-free.
Dr.Frank Crandall had a vision which has inspired each of the sensitive –skin cosmetics for the last 70 years.
Physicians Formula was the first company to create a line of hypo-allergenic makeup, the first to introduce SPF to makeup and not a single skin irritant is in any of the formulations.
Physicians Formula focuses on the three most common skincare issues – aging, moisture balance and hormonal aging and will is now available to Irish pharmacies.
Contact Eurosales International : 01-4507771 .